Redesigned the complete upscale salon-worthy line of Unilever's masstige brand, Nexxus New York Salon Care. Originally created by a stylist, the campaign was a call back to the salon’s heritage. The target demographic was the sophisticated and successful urban woman. The products found a home in leading supermarkets and the their flagship salon in New York, 'The house of Nexxus'.

A bespoke luxury brochure targeted towards the high net worth family office clients of Lazard Asset Management. The Art Deco inspired design was stamped in gold foil and reflected the heritage of the company. Each spread was intricate hand crafted pattern, a metaphor to the custom tailored portfolios at Lazard.

Custom designed invites for corporate events, weddings and birthdays using the tactile print process of letterpress.

A luxury product brochure exclusively for the customers of Stelvin Closures. The art direction and production reflected the romanticism associated with fine wine and spirits.

A fun and fashionable course guide and brochure for Chishom Hair and Beauty, targeted towards prospective tafe students (Class 11 and 12). The design was kept quirky and youthful to appeal to future stylists and trendsetters. 

Refreshed the identity and packaging design for Moroccanoil
by building upon the existing brand to create an iconic, premium brand image. Developed the brand to expand from a single product category into a multi-segment hair care range followed by a body and sun care category.

Refreshed the packaging for StriVectin, the largest independent prestige skin care company, for their clinical anti-aging skin care line. The clean, modern and scientific look and feel for this best-selling line, newly patented with NIA-114 technology, looked premium and stood out on shelves.

Amcor Divisionals were conceptualized as part of the new Amcor branding. They were on the highest level of the brochure hierarchy for Amcor Australasia. Each brochure was dedicated to one division of Amcor for e.g. cartons, glass, closures, beverage cans etc.

The art direction complimented the new branding and was in accordance with the guidelines. There were a suite of eight concertina fold brochures and a folder.

An illustrated typographic piece describing the partnership between Uncle Toby’s and Amcor. The booklet was distributed during the Rutherglen Festival, Victoria’s premier wine region in Australia.

A series of publications designed for the Sales Team to help explain and sell Lazard Portfolio's to potential clients. The challenge for this project was to make dry financial content interesting and engaging, and at the same time illustrate complex finacial data.

Branding for Tourism of  ‘Calcutta’, now ‘Kolkata’, a city on the eastern side of India. Artists and intellectuals throng this historic place also known for its love for football and food. The typographic approach of the brand combined ‘English’ and ‘Bengali’ the vernacular language, to appeal
to both locals and foreigners. Applications included maps, brochures and wayfinding to vehicles and installations.

Corporate identity for various businesses and startups in USA, Australia and India.

Packaging refresh for 'Express Glam' fragrance, an urban youth brand for the upwardly mobile glamorous New York woman.

The centre directory for Collins Place was designed for shoppers, and the marketing calendar for internal co-workers. The focuses of two pieces were on simple yet interesting forms, with a highlight on luxury retail brands available at the mall. 

Concept and design of conference material for Amcor Flexibles Asia Pacific. The theme ‘Accelerating Profitable Growth’ was illustrated through building blocks.

Amcor's welcome pack was designed for new and prospective employees of the company. The aim was to communicate core values and ideologies of the business in an interesting and cohesive way.

Refreshed brand identity and look and feel for Nazelie, a fresh handmade skincare brand offering premium products to their clientele through their website and direct marketing. The brochure, sent to potentitally customers was an extension of the fresh, organic and youthful feel of the brand.

Coinworks deals in the selling of rare Australian coins and bank notes. The monthly newsletter catered to the discerning buyers of these exclusive pieces.